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Who we are

Everything we do starts with what dying people tell us. We listen to what they say and amplify their voices. We shift attitudes and drive changes to the healthcare system.

What we stand for

We believe a good life should include a good death. In a place you choose, with the people who matter. Having the care and treatments you want, and not the ones you don’t. Because only you know what’s right for you.

How we make change

Everything we do starts with what dying people tell us.
We amplify voices
We help improve healthcare practice
We offer information and support by phone
We help when wishes aren’t respected
We provide resources
We share our resources, free and unbranded
We work alongside communities
We help people record their wishes online

Our relationship with Dignity in Dying

Alongside our sister organisation, Dignity in Dying, we aim to improve dying in the UK by putting people in charge of decisions about their end of life.

Read more about our relationship
I always thought I’d be able to advocate for somebody, and you know… fight our corner. But without you guys, I wouldn’t have done it.

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